Date: July 2017
Source Article: CIO Magazine
The year 2017 for CPG will not be confined within the walls of data analytics and cloud computing. The latest trends show that CPG companies are rapidly adopting augmented reality and virtual reality for deriving business insights that increases real-time value.
Combination of artificial intelligence, natural language processing, and learning network, commonly referred as cognitive computing too will continue to influence CPG market. More and more organizations are injecting cognitive computing into their solutions that retailers are about to upgrade or replace. Besides that, omnichannel analytics will be key element that is bound to disrupt the CPG landscape. Not only this variation of analytics provides trade analytics data across various online platforms, it also tracks the shopper journey that provides holistic product performance. Moreover, leveraging omnichannel analytics will be fructuous for organizations in
CPG ecosystem to determine consumer trends and therefore mould their offerings to capture consumer’s attention.
Technology proliferation is however transforming the current CPG arena. To help CPG companies find best-of-breed CPG tech solutions that suit their business needs, in this issue of CIO Review, we present to you the 20 Most Promising CPG Tech Solution Providers 2017, featuring the best vendors offering CPG technologies and services that help enterprises overcome challenges in this sector. The companies featured in this issue have exhibited vast knowledge and in depth expertise in helping CPG companies create seamless customer experience and highest value.
A distinguished panel comprising of CTOs, CIOs, analysts, and the CIO Review editorial board has selected the top players from the field of CPG. The listing provides a look into how these solutions work in the real world to get a comprehensive understanding of what technologies are available in the marketplace today.
We present to you “20 Most Promising CPG Tech Solution Providers 2017.”