Source Article: Industry Era
Taking a human-centric approach to digital experience requires a willingness to look beyond “bits and bytes” of technology elements , and instead remain fixated on its purpose, value, and how it earns its right within the marketing and retail mix. Our own Rick Mills pitches why our process and approach earns Creative Realities the right to sit amongst the Top 10 List.
Designing, developing and deploying marketing technologies that solve business pain points either by inspiring action or by bringing branded content to life across the journey has always been a dream for organizations. These firms have been able to live their dreams through Creative Realities’ technical know-how of a digital integrator with the design and consultative prowess of a marketing services partner who have the ability to give digital marketing technology and solutions that are contextually relevant, and appropriate for virtually any commercial environment.
“We have rolled up goals which are achievable, as we’re already credible in delivering full service, scalable solutions for a large majority of our client base.”
Creative Realities is a technology-agnostic, digital marketing services organization that is solution focused, armed with a set of technology experiences that are grounded in behavior-based requirements that can be measured and tracked, and tie back to ROI metrics. What differentiates the company from others is their ability to deliver end-to-end solutions – from problem definition and design thinking – through to deployment and support/service level agreements. They have culminated into a desirable partner owing to their ability to bring to live brands round the globe.
Creative Realities assists brands and retailers to focus on human centric, digital solutions designed with relevance and purpose. The company does this by exploring customer’s pain points or barriers to engagement. Often understanding what’s required comes from insights discovered in the “why not”. The company’s competitors might deliver the very same set of experiences, but what makes Creative Realities’ approach radically different is that they start the conversation not with “what screens or tech are you looking for”, but, “what consumer, shopper, brand or environment barrier needs to be addressed”. In doing so, they are able to make all elements of the technology mix work more strongly together in a way that is completely bespoke: from content through to the integration points, removing the friction and the hard angles of technology so it flows organically and intuitively in the environment.
Creative Realities brings a level of insight, strategy and design thinking that is not always associated with integrators or resellers of their kind. The company is committed to creating technology that designs content experiences that are device neutral, and have the ability to be mirrored, adapted or executed in mobile, kiosk, screen or tablet environments. By understanding the end-user journey and the full path to purchase, Creative Realities can effectively design, develop and deploy omnichannel strategies that engage the consumer or motivate / assist the sales associate at the point along their path where they need it most, so its contextually relevant and solves the pain point. A classic of omni-channel example is how they take tech experiences built for an in-home web/desktop experience such as an e-commerce site, and bring it instore to create Endless Aisle, Virtual Sales Associate Tools, or Shelf Signage. For a National Auto-parts retailer – Creative Realities put interactive technology and shopping tools in their hands in the first 60 seconds of their journey. This helps take the mystery and treasure hunt out of finding their filter, tool or replacement gadget, both fast and easy.
Steadfast on making their vision of becoming one of the top three enterprise-level, digital signage / solution providers in the market place, Creative Realities, for the days to come wants to enhance their offerings. “We have rolled up goals which are achievable, as we’re already credible in delivering full service, scalable solutions for a large majority of our client base,” says Rick Mills, CEO of Creative Realities. “We are well poised to grow primarily because our model supports an end-to-end process with the team and resources in place to deliver, as well as a network of 6,000 rapid deployment technicians who can be called on at any time for scale. “ To connect with Creative Realities and experience their value, visit cri.com