You’ve invested the time and money into an extensive digital signage network. But is it working as well as it should? Is it accomplishing the goals you initially had for it? Do you even have any way of knowing?
With such a big investment, you want to make sure your network stays healthy and maintains a consistent ROI. Sure, you want to make sure it is sound from an infrastructure standpoint, but you need to define what healthy means in the context of a digital signage network. That’s true whether you’ve just brought the network online or it’s been in place for years. Then once you reach that plateau of health, you’ll want to fine tune it—and that means knowing the steps to take to continually optimize its performance.
In an ideal world, of course, you’d have found this information and incorporated it in your initial network design at the beginning. But whether you’re just starting out or you’re looking to achieve even better results, it’s never too late to put a solid set of recommendations into action.
The goal of this eBook is first to frame the “must haves” that signal your network is performing properly, then to show you how to ratchet its performance yet another notch.
One of the most obvious yet most important indicators of whether a network is ready to be measured is whether its screens are operating and delivering content. While 100% uptime isn’t necessarily realistic, it’s still what you should be shooting for. After all, what can a digital signage network accomplish if customers can’t see your content?
When there are network issues, are they identified, reported, and fixed? If so, are you also identifying the root cause of each issue so systemic issues don’t repeat? Screens may go down, but any outages should be short and the problem screens back online as soon as possible. In a healthy network, issues can be identified and resolved proactively through the network and are not dependent on people reporting them.
Deliver dynamic content that is relevant, and manage your digital signage by getting started with three simple steps
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