Inspiring Men to Shop Smarter

Perry Ellis

Part look-book and virtual sales associate – this simple interactive browsing experience helps the unengaged male shopper to put together complete looks, using a lifestyle strategy that presents outfits by Occasion – vs product item. This helps men go beyond the single purchase, increases basket size, and drives overall wardrobe wear and satisfaction. Keeping options narrow and well curated, the experience is as easy to use independently it is when facilitated by a Sales Associate. The Brand saw a 10-12% lift in sales and transaction value versus the non-digital control stores and was measured over a three-month period of time, at 3 strategic Dillard’s locations. Awarded Gold by Retail Touchpoints for best in class Customer Engagement platform.

Interfaces that Change Content in Real Time

ATT Dallas Cowboy Stadium

In an ideal world where money is no object, a relevant custom interface would be created for every end user. We’ve brought this ideal closer to reality. Our UCI (Universal Content Interface) is a middle ware platform that seamlessly connects unique and highly visual content management interfaces to the API of a content management platform. UCI is not a CMS – it is an interface to a CMS – an interface that speaks the language of the end user. UCI provides a resounding “NO” to the question, “Do I really need to become a CMS expert to manage my content?”

This light-weight application interface for simple digital signage content management, on the fly. Allows for certain end points to change depending upon individual brand, location, campaign and other rules or demands. For ATT Dallas Cowboys stadium, the UCI provides the concession operators a quick-serve way to change menu boards when beer needs to be swapped out for soft drinks, or to keep menu boards up to moment to reflect sold out items. All of this done through simple functionality to tap, edit, add, replace and publish – in situation – and on demand and without delay.

Optimizing Menu Design for Sales Growth

Freddy's

Due to flat or declining sales, Freddy’s was challenged at continual investment in the digital merchandising menu board tools as part of their capital and operational expenditure. Using a combination of neuroscience and content design methodologies, we were able to inform the redesign of key menu content to drive how and what guests order. This resulted in boosts to lower performing items, as well increases transaction size and value. The upticks were significant enough to rollout deployment of the new design in 600+ locations – which of course was handled by our purpose-built CMS for QSR.

Endless Aisle, Showroom 2.0

California Closets

Part DIY and Guided Sell, these hardware and digital software experiences help bring to life content at the right place, and right step in the process of closet design projects. This interactive experience uses a windows based HTML application that acts as an endless aisle: allowing showroom guests to browse options, narrow choice, understand before/after, and become immersed in solution for every room in home. Special features including “like and love”, appointment setting, email-myself – allow for fluid and frictionless hand off to the Design Consultant , lifting conversion rates 20-30% and earning a Silver Award for Best Customer Engagement from Retail Touchpoints, 2020.

Connected Beauty Experiences

Innisfree

The technology tension point was a key challenge for the Innisfree Korean Beauty Store Design Team, in launching its 2nd flagship store on Lexington Avenue, NYC. The mission was to leverage tech to establish the Innisfree Brand, located in a hyper competitive location. We looked to inspire the journey of brand discovery and so in a way that authentically speaks the language of digital natives.

The Innisfree point of difference is rooted in nature, so the technology could in no way disrupt that important narrative. Technology choices needed to blend in seamlessly into the nature-forward design language yet be bold enough to be viewed from the street, or to help resolve spatial challenges in strategic areas of the footprint. The net effect was to inspire Instagram moments, as well as a practical goal of helping consumers fill their basket with ease. Winners of multiple retail design awards, this store brings the bold and beautiful together in a way that disrupts with purpose and integrity. We’ve rolled out to 12 locations in US and Canada and manage the ecosystem from design to day 2 support.

Bespoke Form Factors

Alfa Romeo

Create a differentiated showroom and sales experience for FCA, addressing the demands of today’s highly informed and sophisticated automotive shopper.

Large scale multi-purpose digital signage delivers high impact content that creates a connection between the brand, the vehicle, the dealer and the customer.

Localized content elegantly demonstrates the deep heritage of the brand on the digital signage while the tablet presents the engineering and performance-based attributes of the vehicles and dealer inventory using iShowroomPRO.

Bringing Online, Instore

Paradies | Trip Advisor

Bringing social media into the airport environment provides shoppers with a world of discovery on the destinations that are meaningful to them, when they are in travel mode, and encouraging Trip Advisor app downloads when its contextually relevant to do so.

Immersive, Large Scale Digital

JFK Terminal 4

JFK International Airport

Stunning curved LED we designed, commissioned, installed on behalf of the JFK Airport International Terminal Convex side gives travelers their first taste of the USA as they arrive in New York; the reverse side displays Flight Information, interspersed with advertising and sponsorship of the time by Rolex.

LAX International Airport

Large scale video walls welcome travelers with immersive content reflective of the LA-lifestyle As well as traditional advertising messaging geared toward people and passengers on the move.

Delivering the Wow Factor

CMX Flagship Theatres

Our technology competency helped CMX reinvent the theatre-going experience, by designing a set of connected technologies that work together to transform the ordinary, to the extraordinary. A core objective was to position the venue as credible destination for total entertainment, include food and beverage, and captivate audiences through digital story telling that is artistic, commercial, and tech-forward from start to finish.

A mix of stunning digital is integrated extensively throughout the venue: from reception, to a living LED wall, menu display, and a combination of digital posters that promotes and navigate guests to their seat. The CMS benefit allows for on-demand customization, so each digital element reflects exactly what the features are for that location and week. The result: a stunning array of connected experiences that are vivid and fresh, and work to deepen the value of each visit more than analog can do alone.

Automotive Shoppers

Jeep

CRI’s in-dealership technology solutions for Jeep stand-alone stores have been designed specifically to increase sales and build customer satisfaction with today’s technically advanced and highly-informed automotive shoppers.

It features big screen animated brand and customized dealer content, with on-demand tablet mirroring of an integrated sales support app for dynamic presentations of inventory, vehicle features down to the VIN level, and more.