---
title: Clear Channel Airports’ President, Morten Gotterup – The future of advertising in U.S. airports | Creative Realities
description: "Date: January 27, 2021 Source Article: OOH Today, Our Digital Signage industry both thrives and survives measurement methodology that is precise, and allows more comprehensive intelligence on ..."
---

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# [Clear Channel Airports’ President, Morten Gotterup – The future of advertising in U.S. airports | Creative Realities](https://cri.com/news-and-insights/news-ideas/2021/01-27-clear-channel-airports-president-morten-gotterup-the-future-of-advertising-in-us-airports.php)

 Written by [Creative Realities](https://cri.com/news-and-insights/author/admin) | Jan 27, 2021 6:00:00 AM

# Clear Channel Airports’ President, Morten Gotterup – The future of advertising in U.S. airports

**Date:** January 27, 2021

**Source Article: [OOH Today](https://oohtoday.com/clear-channel-airports-president-morten-gotterup-the-future-of-advertising-in-u-s-airports/)**

By Beth Warren SVP Marketing and Retail Practice – Creative Realities Inc. and Board Member of DSF.org [Beth.warren@cri.com](mailto:Beth.warren@cri.com)

**Pix In Bricks, Beth Warren’s pick of the week**

Our Digital Signage industry both thrives and survives measurement methodology that is precise, and allows more comprehensive intelligence on airport travelers. Clear Channel is leading the way on bringing new intelligence they are adding to ensure ROI for advertisers, going beyond simple impressions to targeting depth of engagement on key segments of travelers as the pandemic eases.

This piece also features one of Creative Realities’ very own technology design and deployments of a massive curved LED at JKF’s Terminal 4, featuring LED from Nanolumens. [Read on](https://oohtoday.com/clear-channel-airports-president-morten-gotterup-the-future-of-advertising-in-u-s-airports/)

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