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Clear Channel Airports’ President, Morten Gotterup – The future of advertising in U.S. airports | Creative Realities

Written by Creative Realities | Jan 27, 2021 6:00:00 AM

Clear Channel Airports’ President, Morten Gotterup – The future of advertising in U.S. airports

Date: January 27, 2021

Source Article: OOH Today

By Beth Warren SVP Marketing and Retail Practice – Creative Realities Inc. and Board Member of DSF.org Beth.warren@cri.com

Pix In Bricks, Beth Warren’s pick of the week

Our Digital Signage industry both thrives and survives measurement methodology that is precise, and allows more comprehensive intelligence on airport travelers. Clear Channel is leading the way on bringing new intelligence they are adding to ensure ROI for advertisers, going beyond simple impressions to targeting depth of engagement on key segments of travelers as the pandemic eases.

This piece also features one of Creative Realities’ very own technology design and deployments of a massive curved LED at JKF’s Terminal 4, featuring LED from Nanolumens. Read on

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