Image
Image

Our
Difference


Cri Logo

We put humans at the center of the technology, not the other way around

Our strong design DNA yields digital experiences that are organic to the space and beautifully integrated to virtually any environment

Cri Logo

Solution-centric means it must solve a client or consumer pain point

Cri Logo Cri Logo

Remaining Technology-agnostic allows us to solve the problem, not sell a product


  • DEFINITION

    Our consulting process defines a plan for where, when, and how technology is best suited to drive behavior

  • ANALYTICS

    Analytics tools and platforms with data drive design solutions that drive ROI

  • DESIGN

    Technology, environment, and content designed to put the human at the center of the experience, not the reverse

  • CONTENT MANAGEMENT SOFTWARE

    We’ve curated best in breed CMS solutions that deliver content precision at each endpoint, at scale

  • DEVELOPMENT

    Customer software delivers a seamless omnichannel experience, at all points along the journey

  • ENGINEERING

    Complete systems engineering from blueprints to on-site programming and ongoing systems management

  • DEPLOYMENT

    We’ve successfully installed thousands of digital experiences – on time, on budget, and at scale from a single Flagship to a 3,000-site network

  • DAY 2 SUPPORT

    Our SaaS model provides full NOC [technical and content] support to thousands of unique deployments daily

  • Our Difference Matters

The future of retail technology is not just about the technology, but what retailers can do with existing and emerging technologies to make customer engagement more immersive and satisfying. Much like the industrial revolution, digital revolution has made its mark on society and buying habits.

Creative Realities is a technology-agnostic, digital marketing services organization that is solution focused, vs. product focused. We recommend a set of technology experiences that are grounded in behavior-based requirements that can be measured and tracked, and tie back to ROI metrics. In doing so, we can better justify the role of technology for commercial purposes rather than just for the sake of doing something new, different, or as a gimmick.

Creative Realities builds digital content experiences with messaging platforms that speaks directly to audiences we wish to engage, by demonstrating purpose, understanding, value, and relevance. We ensure every touchpoint in the consumer or shopper journey delivers precisely the right message, meaning, and call to action that inspires action seamlessly and without friction. Research in understanding how our audiences use technology in their everyday help inform how and where to reach them, so its native, intuitive, and easy.

We make the very best use of existing brand campaigns, assets, content already in place – to amortize what the brand has already invested to produce but giving it new life appropriate to the environment. Regardless of device or platform, the content experience will always be omni-channel, on-brand, at locations precisely where the target / consumer or shopper need it most. Please connect with us and we’ll share with you how content creation is informed by our Experience Planning Process, and the constructs we use to create fantastic journeys.