Creative Realities, Inc., a prominent provider of digital signage and media solutions, has announced a strategic expansion into the Latin American market, starting with Mexico. This significant move is spearheaded by the appointment of Julian Arcila as the new Managing Director for Latin America, reflecting the company’s commitment to broadening its presence and leveraging the booming digital signage market in the region.
Creative Realities is responding to increased market demand and growth opportunities in Latin America. With a strong base in North America, the company is now focusing on expanding its reach to offer digital signage solutions across Mexico and other Latin American countries. CEO Rick Mills highlighted the importance of this expansion, stating, “We are entering as a significant provider in the region, which adds confidence for our customers.”
To lead this expansion, Julian Arcila has been appointed as the Managing Director for Latin America. Arcila, based in Miami, brings over 15 years of experience in global business development and product marketing. He will focus on adapting Creative Realities’ services to meet the specific needs of the Latin American market. “Understanding the local cultural and operational differences is crucial to our approach,” Arcila noted.
Creative Realities plans to establish local partnerships and teams in Mexico to enhance its market presence. The company is launching several initial projects, including proof-of-concept initiatives with clients operating over 3,000 locations. The focus will be on sectors such as Quick Service Restaurants (QSR), retail, convenience stores, and sports and entertainment venues.
The company’s offerings include a comprehensive suite of services, such as strategic consulting, custom CMS platforms, mobile integration, and ongoing support. This end-to-end service model aims to improve customer experiences, increase sales conversions, and optimize operations for businesses in the region. This move into Latin America follows Creative Realities’ recent expansion into the EMEA region, further extending its global footprint.
This article was originally published by SignageInfo, AVI LatinoAmerica, Installation, Rave[pubs], and GraphicsPro.