Published November 15, 2023 | Last Updated December 2, 2023
Creative Realities has announced a collaboration with airport retailer Paradies Lagardère.
The heart of the tie-up lies in the dynamic digital screens and LED walls designed and installed by Creative Realities.
These serve a dual purpose: to enhance the overall ambiance with seasonal and environmental content while promoting specific products and in-store sales.
Overseeing the complete execution strategy, Creative Realities provided renderings that demonstrated how these installations would augment the airport’s ambiance.
"By strategically deploying LED solutions that blend seamlessly with the stores’ static elements, we've amplified the allure of travel essentials, transforming ordinary spaces into captivating environments and setting Paradies Lagardère apart from other retailers,” says Rick Mills, CEO at Creative Realities.
“Especially as the holiday season kicks into full swing and airports buzz with increased activity, LED solutions like this drive additional foot traffic and also create a dynamic atmosphere that helps hectic travelers find travel or gift essentials while in motion.”
The digital screens provide promotional and seasonal messaging updates, as well as tailored content animations that enable Paradies Lagardère to make personalized recommendations.
"We believe in offering travelers more than just products; we offer a full and engaging experience,” says Chris Tennyson, Senior Director of Interior Design and Visual Merchandising at Paradies Lagardère.
“Creative Realities understood our vision and worked closely with us to bring it to life. Their expertise in merging analog and digital elements created a harmonious blend of technology and aesthetics, setting a new standard in airport retail."