AdLogic CPM+™
Transform your Retail Media Network (RMN) with a powerful, unified tech stack that can traffic ad-based campaigns with less dilution, and greater yield.
This new self-service platform sits above AdLogic and brings enhanced functionality and powerful campaign planning right to your desktop:
- Facilitates direct and programmatic selling
for complex Retail Media Networks - Plan, scale and automate campaigns according to impressions, budget, daily
max-spend, weather, frequency, and more - Ability to sub-segment publisher networks across multiple dimensions -- GEO, DMA, Cohort, Partners, Retail
Environment, Media Assets, etc. - Allows new targeting capabilities by environments, territories, geo-type,
radius and specific locations – and more
- Resident DSP and SSP functionality
- Programmatic integration with external DSPs, SSPs and Exchanges
- Advanced reporting and analytics
- Integration for first and third-party data
- Suitable for direct sales by overall spends and on rate [CPM] bases
- Intuitive, flexible, and user-friendly graphic user interface [GUI]
- Industry standard open RTB 2.6 API compliant
AdLogic CPM+
Why it matters
A high-performing Retail Media Network (RMN) requires a sophisticated AdTech stack to manage content as well as monetize the assets through advertising. What stakeholders don’t often realize is the complexity of the software to execute it and the transaction fees that programmatic supply chain platforms charge to pull it off. With this pain point front and center, we’ve augmented our AdTech stack to deliver a unified, ad-serving and campaign management solution that eliminates the need for external, fee-based Demand Side, Supply Side and Data Management platforms to achieve it.
AdLogic CPM+ is a new self-service platform that works in conjunction with CRI’s ReflectView CMS and AdLogic ad-server. Designed to facilitate direct and programmatic selling for complex RMNs, this new software layer adds sophisticated campaign planning and execution elements directly to AdLogic, allowing everyone from publishers to advertisers to extract value, efficiency and yield when reaching audiences across varied environments.
Seeing is believing
We invite you to experience a demo – you won’t believe how easy it can be. To get started we invite you to watch this short video that provides additional insight, or connect directly with one of our team members.
Put our experience to work for you
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