Partnership brings together digital menu boards, IPTV and event-based automation to help venues run more efficiently, boost concession sales and keep fans engaged.
LOUISVILLE, Ky. – Creative Realities, Inc. ("Creative Realities," "CRI," or the "Company") (NASDAQ: CREX), a leading provider of digital signage, media and AdTech solutions, and FanConnect, a provider of connected venue media and IPTV technology, today announced a strategic partnership integrating Creative Realities' Clarity Digital Menuboard platform with FanConnect's IPTV platform. The combined solution gives sports and entertainment venues a single, automated system for managing digital menu boards, IPTV, event scheduling and content updates across the entire venue.
Many venues still manage digital menu boards and IPTV through separate systems, creating operational inefficiencies and missed revenue opportunities. The integrated platform addresses this directly by connecting content management, POS data and event scheduling into a single workflow.
With the integrated solution, venues can:
- Automate menu board and IPTV content based on event schedules and venue activity
- Update pricing, inventory and promotions in real time through POS integrations
- Trigger content tied to in-game moments such as touchdowns, home runs and other major plays
- Create new sponsorship inventory across concession and venue displays
- Reduce manual updates through centralized content management and automation
Creative Realities’ Clarity platform is built for foodservice environments and powers digital menu experiences for major operators, quick-service restaurants and concession partners. The platform combines menu board software with content strategy that helps operators manage menus, promotions and product visibility more effectively.
“Sports and entertainment venues need technology that helps them drive revenue without adding more work for their teams,” said Lee Summers, President of Sports and Entertainment at Creative Realities. “By bringing Clarity together with FanConnect, we’re giving operators a more efficient way to manage menu boards and in-venue displays, with the flexibility to react in real time to what’s happening across the venue.”
FanConnect's platform provides venues with centralized control over in-venue screens and automates content changes based on schedules, teams and event types, an especially valuable capability for shared venues that switch between events and teams without manual intervention across the network.
“In-venue screens should respond to the energy of the event,” said Brett Crossley, VP of Product and Business Development at FanConnect. “This integration gives venues a way to keep fans connected to the action, activate sponsors in more timely ways and turn screens across the venue into a more valuable part of the event-day experience.”
The first deployment of the integrated solution is scheduled for Durham Bulls Athletic Park. Creative Realities and FanConnect are evaluating additional opportunities across professional sports venues, including Major League Baseball organizations.
Both companies will showcase the integrated solution at SEAT 2026, taking place June 28-30 in Charlotte, North Carolina, where they will participate as expanded title sponsors.
About Creative Realities, Inc.
Creative Realities designs, develops and deploys digital signage-based experiences for enterprise-level networks utilizing its Clarity™, ReflectView™ and iShowroom™ Content Management System (CMS) platforms. The Company is actively providing recurring SaaS and support services across diverse vertical markets, including but not limited to retail, automotive, digital-out-of-home (DOOH) advertising networks, convenience stores, foodservice/QSR, gaming, theater, and stadium venues. In addition, the Company assists clients in utilizing place-based digital media to achieve business objectives such as increased revenue, enhanced customer experiences, and improved productivity. This includes the design, deployment, and day to day management of Retail Media Networks to monetize on-premise foot traffic utilizing its AdLogic™ and AdLogic CPM+™ programmatic advertising platforms.
About FanConnect
FanConnect provides complete IPTV, digital signage, tablet and other technology for professional and collegiate sports venues and multi-purpose arenas. Connect with us to find out why MLB, NFL, NHL, NBA, MLS and NCAA teams trust FanConnect on game day.
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