Creative Realities Reflect merger now official; blended firm now CRI and run by Rick Mills
Date: February 18, 2022
Source Article: SIXTEEN:NINE
CRI, REFLECT MERGER NOW OFFICIAL; BLENDED FIRM NOW CRI AND RUN BY MILLS
News of a merger between Creative Realities and Reflect Systems tracks back to Nov. 2021, but it has taken until now for the deal to get through various hurdles and close. The blended companies will now operate as Creative Realities, or CRI for short.
Rick Mills is now CEO of the combined, Louisville-based organization, while Dallas-based Reflect’s former CEO Lee Summers is sticking around and "now working on various strategic initiatives, including media sales and AdTech initiatives at Creative Realities."
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