Creative Realities sprints into Road Runner partnership

Creative Realities, a digital signage company, has partnered with Road Runner Sports, a nationwide specialty running store that specializes in orthotics and running shoes, to provide digital displays in-store, according to a press release.

With a focus on experiential elements, the signage project includes "Name in Lights," a feature developed for Road Runner in which customers designated as VIP's can see their name on the digital signs along with a personalized video greeting. Digital transformation has been completed at fifteen U.S. locations so far.

"We wanted to create something that would make our customers feel special while shopping in our stores – a loyalty benefit that hasn't been seen anywhere else," Michael Gotfredson Jr., president and founding family member at Road Runner Sports, said in the release. "We leveraged Creative Realities to create an experience that highlighted our VIPs as they shop to make them feel like the champions they are. The technology experiences deployed by Creative Realities have done just that. We are thrilled with the results and the impact it has had on both our customers and our sales associates."

"This solution was exactly what we were hoping for – celebrating our amazing customers while also driving more brand loyalty and affinity in a unique way," Todd Velazquez, director of retail customer experience at Road Runner, said in the release. "We are excited to be at the forefront of the retail and sportswear industry with Creative Realities at our side. They have been a trusted partner for us, and we look forward to working with them on our expansion and growth plans."

"We're thrilled to continue our partnership with Road Runner Sports," Rick Mills, CEO at Creative Realities, said in the release. "Our unique digital signage solutions are designed to create engaging and memorable experiences for customers while improving sales associate efficiency. We're confident these simple but meaningful digital touches will elevate the brand and provide an in-store experience that competitors of this kind are not yet doing."

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