Creative Realities drives retail LED experience

1 min read
Published November 15, 2023   |  Last Updated April 17, 2024

Digital signage specialist Creative Realities is to collaborate with airport retail and restaurant operator Paradies Lagardère.

The heart of the deployment lies in the dynamic digital screens & LED walls designed and installed by Creative Realities (seen here at Reagan Airport in Washington DC). These technologies serve a dual purpose: to enhance the overall ambiance with seasonal and environmental content while promoting specific products and in-store sales. Overseeing the complete execution strategy, Creative Realities provided renderings that demonstrated how these installations would augment an airport’s ambiance, a crucial factor in expanding Paradies Lagardère’s footprint, elevating the broader airport experience while commanding greater impact for its brand locations.

"By strategically deploying LED solutions that blend seamlessly with the stores’ static elements, we've amplified the allure of travel essentials, transforming ordinary spaces into captivating environments and setting Paradies Lagardère apart from other retailers,” said Rick Mills, CEO at Creative Realities. “LED solutions like this drive additional foot traffic and also create a dynamic atmosphere that helps hectic travelers find travel or gift essentials while in motion.”


The digital screens provide promotional and seasonal messaging updates, as well as tailored content animations that enable Paradies Lagardère to make personalized recommendations, enhancing customer interactions and driving sales.

"We believe in offering travelers more than just products: we offer a full and engaging experience,” said Chris Tennyson, senior director of interior design and visual merchandising at Paradies Lagardère. “Creative Realities understood our vision and worked closely with us to bring it to life. Their expertise in merging analog and digital elements created a harmonious blend of technology and aesthetics, setting a new standard in airport retail.”

This article was originally published by Airports International.

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