Published November 15, 2023 | Last Updated December 2, 2023
Digital signage specialist Creative Realities is to collaborate with airport retail and restaurant operator Paradies Lagardère.
The heart of the deployment lies in thedynamic digital screens & LED wallsdesigned and installed byCreative Realities(seen here at Reagan Airportin Washington DC). These technologies serve a dual purpose: to enhance the overall ambiance withseasonal and environmental contentwhile promoting specific products andin-store sales. Overseeing the complete execution strategy, Creative Realities provided renderings that demonstrated how these installations would augment an airport’s ambiance, a crucial factor in expandingParadies Lagardère’s footprint, elevating the broader airport experience while commanding greater impact for its brand locations.
"By strategically deploying LED solutions that blend seamlessly with the stores’ static elements, we've amplified the allure of travel essentials, transforming ordinary spaces into captivating environments and setting Paradies Lagardère apart from other retailers,” saidRick Mills, CEO at Creative Realities. “LED solutions like this drive additionalfoot trafficand also create a dynamic atmosphere that helps hectic travelers find travel or gift essentials while in motion.”
Thedigital screensprovide promotional and seasonal messaging updates, as well as tailored content animations that enableParadies Lagardèreto makepersonalized recommendations, enhancing customer interactions and driving sales.
"We believe in offering travelers more than just products: we offer a full and engaging experience,” saidChris Tennyson, senior director of interior design and visual merchandising atParadies Lagardère. “Creative Realities understood our vision and worked closely with us to bring it to life. Their expertise inmerging analog and digital elementscreated a harmonious blend of technology and aesthetics, setting a new standard in airport retail.”