The solution
We delivered an array of immersive digital experiences and specific tools such as wayfinding and ride wait time experiences – including digital menu board integration with our purpose-built Clarity CMS. We deployed our purpose-built software ReflectView with the AdLogic platform to deliver a complex mix of content and ads and programmatic scheduling. AdLogic carries two patents designed to execute a complex set of rules-based actions to deliver content — including programmatic integration – across individual endpoints in a way that is accurate, automatic, and hands free. This is what transformed the network beyond simply a means to engage guests, but as a viable on-premise, media channel.
The network solution utilizes all aspects of the ReflectView platform including AdLogic for monetization Reflect Experience for complex, programmatic scheduling, and Spark which enables interactive HTML applications to sit on top of our software for integration and deployment. The client team has access to Reflect Experience for managing and maintaining content, as well as AdLogic for a host of proof of play and reporting.
