The solution
Using a combination of neuroscience and content design methodologies to inform a redesign of key of how key menu items are positioned on the boards, we were able to positively impact how and what guests ordered, including the pace at which orders came through. Through a series of test and learn scenarios, we were able to lift he monthly average profit between $1,500-$2,000 at each location.
Once this was applied successfully indoors, we launched the same methodology as part of a turnkey solution at the drive through. Now the Freddy’s organization can offer corporate and franchisee locations a solution that includes Hardware, Software, Canopy, and voice confirmation – as well as a content solution – all in one kit.
