Delivering consistency for rapid growth
7-ELEVEN | FOOD SERVICE & BEVERAGES
Network service provider ATT appointed Creative Realities as the digital signage solution partner for a game-changing deployment across the 7-Eleven network. Our remit was to evaluate existing content management system and network so that it would be future forward and enterprise-ready for menu board / content automation at scale. This involved assessment of the existing hardware so could be optimized for continued use, as well as conversion to our CMS software platform, purpose- built to handle digital menu boards. The ultimate vision is to unleash the power of the CMS platform irrespective of hardware or device, so that menus can localized and adapted for each Foodservice Brand and unique to each store - and delivered across the network at scale.
The project required us to make use of existing hardware in place – and as such - we recognized the need for a middle layer of software critical to ensuring our purpose-built Clarity platform to perform consistently across all devices and accelerate the roll out. In doing so, we were able to salvage existing hardware and mitigate the need for costly replacement of screens, media players, and other devices – by using middleware that would be an intermediary between the hardware devices and the CMS software that controlled the content.
Not only were we able to avoid hardware replacement, but we upgraded functionality so that menus can be localized and adapted for each Foodservice Brand and unique to each store - and delivered across the network at scale.
While solving the integration delivery based on requirements for automation - we are also tasked with rapid expansion of this digital network to build to a total of 8,400 displays across 2,000+ stores, to quickly achieve the scale required to achieve corporate sales and growth goals the business relied upon Foodservice/Beverage to generate for ROI and overall profitability.