The solution
The content, form factors and design language choices need to reflect the jeep lifestyle – so that the tools and enhancements would be recognized and respected by the Buyer when they came to the Showroom. With this insight in mind, our approach was to build a experience that would be a natural extension of how Buyers might see themselves – and use technology - the moment they walk in the showroom. We created an ecosystem that features customized, animated dealer content on big, beautiful screens – the sales associate engaging in the process at the right time – for them to mirror their tablet view and walk the Buyer through options that might be right for them. This enables shoppers experience real-time, dynamic presentation of model inventory [available for purchase, at the VIN level] for a personalized, relevant, and curated experience.
