The solution
The Human Bean was intent to redefine customer experiences across their vast network of mostly drive-thru locations. It represented a monumental shift in outdoor ordering dynamics, introducing compelling and lively menu elements to seamlessly enhance the way in which the menu assortment is designed and presented to customers.
Our purpose-built Clarity CMS software and flexible approach in hardware options [Samsung display OM series] fitted to a custom enclosure for a 1x3 form factor – demonstrated seamless fusion of form and functionality – followed by expert in-house installation. By offering a blend of dynamic digital and static solutions, tailored to the varied experiences and cost considerations for franchisees, we created a drive-thru encounter that's both unique and aesthetic in design and economy-proof.
Among the customized suite of digital enhancements are strategically placed pre-order screens, capturing customers’ attention with limited time offers and promotions before they place their orders. Featuring standardized, visually appealing displays, the preview board holds significant value, as the uniquely tailored seasonal promotions drive additional sales during strategic periods of the year. At the order station, a sophisticated three-screen lit menu board, complemented by a high-quality speaker and microphone system, ensures seamless communication and effortless product selection. Order confirmation and strategic cross-selling are facilitated through a digital middle board and static sideboards, ensuring personalized and efficient customer interactions.
