Q4 was a big quarter for Creative Realities. In case you missed it, the final months of the year saw meaningful growth and leadership evolution for the company.
Most notably, Creative Realities successfully closed the acquisition of Cineplex Digital Media (CDM), a leading Canadian provider of data-driven, experience-based digital marketing solutions. We also welcomed two seasoned executives to our leadership team: Dan McAllister as Chief Revenue Officer and Tamra Koshewa as Chief Financial Officer, strengthening our foundation for the next phase of growth.
Below is a quick snapshot of the key announcements, with links to learn more about each milestone.
Creative Realities Closes Acquisition of Cineplex Digital Media
On November 7, Creative Realities announced the successful closing of its acquisition of Cineplex Digital Media, a strategic move that significantly expands our presence and capabilities across North America. CDM delivers experience-based digital marketing solutions across five core verticals: Quick Service Restaurants (QSR), Financial Services, Retail, Malls & Real Estate, and Lottery.
The acquisition also brings Canada’s largest mall-based digital out-of-home network into the CRI portfolio, with more than 750 screens nationwide.
Read more.
Dan McAllister Joins CRI as Chief Revenue Officer
On November 11, Creative Realities welcomed Dan McAllister as Chief Revenue Officer. Dan brings more than 25 years of experience driving growth and transformation, with deep expertise across retail, automotive, QSR, hospitality, and large venue environments.
His appointment underscores CRI’s focus on scaling revenue, strengthening customer relationships, and accelerating go-to-market execution.
Read more.
Creative Realities Appoints Tamra Koshewa as Chief Financial Officer
Later in November, Creative Realities announced the addition of Tamra Koshewa as Chief Financial Officer. With more than 30 years of financial leadership experience, Tamra brings a strong background in operational finance across manufacturing, technology, and services organizations.
Her appointment, following the CDM acquisition, positions CRI to effectively capture synergies, support continued expansion, and drive long-term financial performance.
Read more.
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